Kraft & Company
About Kraft & Company
Kraft & Company is a husband-and-wife floral design studio founded by Erich and Tatiana in 2013. They’re based in Easton, Pennsylvania, but their service area covers New York, New Jersey, and Pennsylvania, which puts them squarely in range of Hudson Valley and Catskills wedding venues.
They started as planners and designers before shifting into full floral design, which gives them a broader eye for event aesthetics than a florist who’s only ever worked with flowers. Their design range is wide — they work across classic, eclectic, romantic, rustic, and vintage styles and adapt to what the couple and the venue call for rather than pushing a single look.
For Hudson Valley wedding venues that don’t have an in-house florist, Kraft & Company is the kind of team that can come in and handle everything from bouquets to large-scale tent installations. Reviews consistently mention their ability to transform spaces with flowers and greenery, which suggests they’re comfortable working at scale.
The fact that they’re based in PA rather than the Hudson Valley means travel is built into the equation for New York weddings. That said, they clearly have experience working at venues in the region and understand the logistics of loading in at properties that may be an hour or more from their studio.
Couples who book Kraft & Company tend to value flexibility. If you don’t have a rigid floral vision and want a team that can take a loose idea and build it out, they’re well-suited for that kind of collaborative process.
Contact & Details
- Website: kraftandcompany.com
- Instagram: @kraftandcompany
- Email: hello@kraftandcompany.com
- Service Area: New York, New Jersey, Pennsylvania including Hudson Valley
- Based in: Easton, Pennsylvania
Services Offered
- Ceremony Florals
- Reception Centerpieces
- Personal Flowers (bouquets/boutonnieres)
- Installation/Arch Design
Real Weddings with Kraft & Company
I’ve worked alongside Kraft & Company at Hasbrouck House. Browse the full gallery of Hudson Valley wedding venues I photograph.
Frequently Asked Questions
Does Kraft & Company travel to Hudson Valley wedding venues?
Yes. They’re based in Easton, PA but regularly serve weddings in New York, New Jersey, and Pennsylvania. Travel fees may apply for venues outside their immediate area — ask about this during your consultation.
What styles does Kraft & Company specialize in?
They work across a range of styles including classic, romantic, rustic, eclectic, and vintage. Their background in event planning gives them a strong sense of overall event design, not just floral arrangements.
How did Kraft & Company get started?
Erich and Tatiana founded the company in 2013 as event planners and designers before transitioning into full-service floral design. That planning background informs their approach to weddings.
How far in advance should I book a wedding florist in the Hudson Valley?
Most established Hudson Valley florists book 9-12 months out for peak season (May-October). If you have a specific florist in mind, reach out as soon as you have your date and venue confirmed.
Looking for a florist for your Hudson Valley wedding? Get in touch — I’m happy to share more about my experience working with Kraft & Company and other recommended vendors in the region.