Heart & Soil Flowers
About Heart & Soil Flowers
Heart & Soil Flowers is a floral design studio based in Newburgh, New York, founded by Kelsey Ter Meer in 2016. The studio operates by appointment only out of a space on Clark Street, with a satellite location in Claremont, Southern California.
Their work leans seasonal and textured. Kelsey sources locally whenever possible, and the arrangements reflect what’s actually growing rather than what’s trending on social media. The result is floral design that feels grounded — lots of movement, natural color palettes, and an emphasis on letting the materials dictate the direction rather than forcing them into something they’re not.
Heart & Soil is not a budget florist. Peak season weddings start at $15,000, which puts them in the luxury tier for Hudson Valley floral design. That investment gets you a collaborative design process and execution across ceremony, reception, and personal flowers. They handle large-scale installations and have the team to manage full venue transformations.
Their service area covers the Hudson Valley, Catskills, New York City, Connecticut, and Eastern Massachusetts. They also take on destination work. If you’re planning a wedding at one of the larger Hudson Valley wedding venues and want florals that feel organic and considered rather than cookie-cutter, Heart & Soil is worth the conversation.
The studio has built a reputation among Hudson Valley venues and planners over the past decade. Their portfolio shows work at properties like Troutbeck, Blooming Hill Farm, and other established spots in the region. Couples who book them tend to care about design and are willing to invest in it.
Contact & Details
- Website: heartandsoilflowers.com
- Instagram: @heartandsoilflowers
- Email: inquiries@heartandsoilflowers.com
- Service Area: Hudson Valley, NYC, Catskills, Connecticut, Eastern Massachusetts, Southern California
- Based in: Newburgh, New York
- Starting at: $15,000 (peak season)
Services Offered
- Ceremony Florals
- Reception Centerpieces
- Personal Flowers (bouquets/boutonnieres)
- Installation/Arch Design
- Uses Local/Seasonal Flowers
Real Weddings with Heart & Soil Flowers
I’ve worked alongside Heart & Soil Flowers at Blooming Hill Farm, Troutbeck. Browse the full gallery of Hudson Valley wedding venues I photograph.
Frequently Asked Questions
What is the minimum investment for wedding flowers with Heart & Soil Flowers?
Peak season weddings start at $15,000. This covers the full design process including consultation, proposal, and execution across ceremony, reception, and personal flowers. Off-season pricing may differ — contact the studio directly for current availability and rates.
Does Heart & Soil Flowers use locally sourced flowers?
Yes. The studio prioritizes local and seasonal sourcing, which means your arrangements will reflect what’s naturally available during your wedding season. Designs emphasize texture and organic movement rather than rigid, structured arrangements.
How far in advance should couples book Heart & Soil Flowers?
Heart & Soil takes a limited number of weddings per season to maintain design quality. Booking 9-12 months in advance is recommended for peak season dates (May through October), especially for Hudson Valley venues.
How far in advance should I book a wedding florist in the Hudson Valley?
Most established Hudson Valley florists book 9-12 months out for peak season (May-October). If you have a specific florist in mind, reach out as soon as you have your date and venue confirmed.
Looking for a florist for your Hudson Valley wedding? Get in touch — I’m happy to share more about my experience working with Heart & Soil Flowers and other recommended vendors in the region.