Heart & Soil Flowers

Heart & Soil Flowers is a floral design studio based in Newburgh, New York, founded by Kelsey Ter Meer in 2016. The studio operates by appointment only out of a space on Clark Street, with a satellite location in Claremont, Southern California.

Their work leans seasonal and textured. Kelsey sources locally whenever possible, and the arrangements reflect what's actually growing rather than what's trending on social media. The result is floral design that feels grounded — lots of movement, natural color palettes, and an emphasis on letting the materials dictate the direction rather than forcing them into something they're not.

Heart & Soil is not a budget florist. Peak season weddings start at $15,000, which puts them in the high-end tier for Hudson Valley floral design. That investment gets you a collaborative design process and execution across ceremony, reception, and personal flowers. They handle large-scale installations and have the team to manage full venue transformations.

Their service area covers the Hudson Valley, Catskills, New York City, Connecticut, and Eastern Massachusetts. They also take on destination work. If you're planning a wedding at one of the larger Hudson Valley wedding venues and want florals that feel organic and considered rather than cookie-cutter, Heart & Soil is worth the conversation.

The studio has built a reputation among Hudson Valley venues and planners over the past decade. Their portfolio shows work at properties like Troutbeck, Blooming Hill Farm, and other established spots in the region. Couples who book them tend to care about design and are willing to invest in it. If you're looking for a Hudson Valley wedding photographer who knows these vendors, get in touch.