Behind-the-scenes editorial portrait of a Hudson Valley small business founder at work
Brand & Editorial

Founders look like founders, not like LinkedIn.

Brand photography for small businesses in the Hudson Valley and NYC — makers, shop owners, restaurants, studios, agencies, anyone who's tired of stock imagery doing their selling for them. Editorial in feel, documentary in approach.

I don't pose people. I show up at your shop, your studio, your kitchen — wherever the work actually happens — and I photograph you doing the work. The hands. The mess. The light through the window at 3pm. The version of your business a customer would see on a Tuesday, not the version that exists for a single styled shoot.

What I shoot

The whole story, in one shoot day.

Founder & team portraits

Editorial portraits that look like a magazine profile, not a corporate headshot. Made for your About page, press kit, podcast bookings, and the inevitable Forbes feature.

Product & in-situ

Your product where it lives — on the shelf, in a customer's hands, on the workbench, on the plate. Plus clean catalog frames when you need them for the shop page.

Behind-the-scenes

The making, the prep, the open kitchen, the loading dock at 6am. The unglamorous parts that, photographed honestly, are usually the most compelling thing your brand has to say.

How it works

One day on-site, a year of imagery.

  1. 01

    Discovery call

    30 minutes. You tell me who you are, who you sell to, where the imagery's going to live, and what's not working about the photos you have now. I send a shot list back the next day.

  2. 02

    Half- or full-day shoot

    I work alongside you — not interrupting you. Most small businesses get a full year of marketing imagery from a single 6-hour day. Returning quarterly is the next step up.

  3. 03

    Delivery in 10 days

    60–120 finals, color-graded, sized for web and print, organized into folders by use — portraits, product, BTS, social-ready crops. Full commercial usage, no per-image fees.

Editorial founder portrait for a Hudson Valley small business A maker at work inside the Seminary Hill ciderhouse Hospitality interior at City Winery in Hudson, NY Behind-the-scenes brand photography at The Roundhouse Beacon Food and product detail at Blooming Hill Farm Lifestyle in-situ brand photography at Onteora Mountain House
What you get

An image library, not a shoot folder.

60–120 finals

Color-graded, web- and print-ready, delivered in 10 days. Organized into folders by use so your team can find what they need without a phone call.

Social-ready crops

Square, vertical 4:5, and 9:16 reels-ready crops of the hero frames. Your social manager will thank you.

Full commercial rights

Web, print, paid social, packaging, PR, in perpetuity. No per-image licensing, no usage-tier surprises.

Investment

From $900. Retainers from $1,500/mo.

Quick session (1 hour) — new menu items, hero image, or a short social clip — $900. Half-day session (3–4 hours) — multiple spaces, menu items, staff portraits, and lifestyle shots — $2,750. Full day (8 hours) — complete coverage, team portraits, posed and candid — $4,500. Monthly retainers from $1,500/mo also available. All prices include commercial usage rights. Travel within 100 miles of Newburgh, NY included.